"The Apex Mission"
Beyond The Trail
Professional instruction. Family values. Global mindset.
Our Story & DNA
The Apex Family: Apex Adventures is more than just an experience—it’s a family-driven mission. Based in the heart of East Sussex, we are a proud family team. Sam, our EASI® accredited lead instructor, brings a genuine passion for safe, confident, and enjoyable off-road riding.
The next generation—Sam’s two sons—ensure mission readiness through vehicle prep and rider support, while his wife leads operations and marketing, ensuring every client relationship is personal and professional.
Elite Safety as Standard: As an official EASI® (European All-Terrain Vehicle Safety Institute) training centre, safety is our foundation. Sponsored by the world's leading manufacturers—including CFMOTO, Honda, Yamaha, Polaris, and CanAm—we deliver specialist operator training designed to sharpen skills and increase awareness for both ATVs and SbS (Side-by-Side) vehicles.
The Ecosystem (EASI® Training)
Terrain & Logistics
The Proving Grounds: Ashdown Forest Located on a working farm in East Sussex, our base offers a unique gateway to the Ashdown Forest. Our riders navigate a diverse landscape of open fields, dense forests, and designated BOATs (Byways Open to All Traffic). It is the ideal environment to transition from technical instruction to real-world adventure.
Bespoke Experiences: We don’t just cater to individuals. From corporate team-building and hotel guest activities to bespoke estate park experiences, we tailor the terrain to your objectives. While we are rooted in the UK, our mindset is global—we are ready to teach, guide, and travel wherever the terrain leads.